Liminal Cleanroom: Unlocking Data Collaboration Without Compromising Privacy

Liminal Cleanroom enables secure, privacy-compliant data collaboration between retailers and CPG brands. Our solution creates a neutral environment where first-party data can be combined and analyzed without exposing sensitive information, delivering actionable insights while maintaining consumer trust and regulatory compliance.

THE CHALLENGE

Retailers possess valuable transactional data while CPG brands have rich consumer insights—yet sharing this data has historically meant choosing between powerful analytics and privacy protection. Meanwhile, the deprecation of third-party cookies and tightening privacy regulations create urgency for new collaboration models.

Liminal Cleanroom creates a secure environment where:

  • Retailers can contribute transaction data, loyalty information, and in-store analytics

  • CPG brands can bring consumer profiles, marketing campaign data, and product information

  • Neither party accesses the other's raw data—only aggregated, anonymized insights

Key Features

  • Privacy by Design: Advanced cryptographic techniques, differential privacy, and data masking ensure consumer PII remains protected

  • Instant Insights: Pre-built analytics modules for customer segmentation, campaign measurement, and product performance

  • Seamless Integration: Connects to major retail systems, marketing platforms, and data warehouses with minimal IT involvement

  • Real-Time Activation: Push audience segments directly to media platforms while maintaining privacy boundaries

  • Compliance Assurance: Built-in controls for GDPR, CCPA, and other global privacy frameworks

BUSINESS VALUE

  • For Retailers:

    • Generate new data monetization revenue streams

    • Attract CPG marketing investments with measurable outcomes

    • Improve merchandising decisions through holistic consumer understanding.

  • For CPG Brands:

    • Access previously unavailable retail data to refine marketing strategies

    • Precisely measure marketing effectiveness across channels

    • Develop personalized consumer experiences without privacy risks

actionable insights while maintaining consumer trust and regulatory compliance.

Contact us today to discover how our Liminal cleanroom solution can elevate your marketing effectiveness.